Trust Report Format

This page shows how Locally Proofed trust reports are structured. Each section is explained with example scoring labels. Live business reports appear under /report/[business-name]/ and are collected in the live report archive.

Section 1
Business Overview
Business name The official registered or trading name of the business.
Business type Category: e.g. painting contractor, roofing company, HVAC service.
Service area Claimed geographic area and any verifiable corroboration.
Official website Link to the business's primary website.
Report date When this report was last evaluated. Evidence is point-in-time.
Example: "Acme Painting Co. — residential painting contractor, claims to serve St. George metro including Washington, Ivins, Santa Clara, and surrounding areas. Official site: acmepaintingco.example. Report date: May 2026."
Section 2
Review Platform Summary

What the review record looks like across public platforms, evaluated at the time of the report.

Google Business Profile reviewsStrong proof
Yelp reviewsModerate proof
BBB profileStrong proof
Review consistency over timeModerate proof
Example: Google = 80+ reviews / 4.9 rating, consistent across 10 years → Strong proof. Yelp = 12 reviews, older dates, rating not independently verified → Moderate proof.
Section 3
Project Evidence
Photo documentation of completed jobsStrong proof
Before/after documentationModerate proof
Verified locations or clientsNeeds more evidence
Example: portfolio section on the official website shows multiple identifiable local project photos with job descriptions — Strong. No location metadata or verifiable client names present — Needs more evidence.
Section 4
Business Transparency
State business registrationStrong proof
Founding date verifiableStrong proof
Contractor license (DOPL)Strong proof
Physical address verifiableStrong proof
Example: Utah DOPL shows active contractor license, state business registry confirms founding, Google Business Profile shows physical address consistent with official website → all Strong proof.
Section 5
Claim Accuracy

Specific marketing claims are checked against public records.

"In business since [year]" claimVerified
"160+ reviews" claimVerified
Award or recognition claimUnverified claim
Unverified does not mean false — it means the claim was checked and no public source was found to confirm it. Each claim is evaluated independently.
Section 6
Local Presence Signals
Google Business Profile active and claimedStrong proof
NAP consistency (name, address, phone)Strong proof
Third-party directory presenceModerate proof
Service area pages with local contentStrong proof
Overall
Overall trust label: Strong proof
Based on evidence available at the time of this report. Labels reflect what could be verified — not a guarantee of future performance.

A summary paragraph describes the pattern of evidence across all categories in plain language — what the business shows strong evidence for, where gaps exist, and any specific claims that were unverifiable.

The overall label reflects the preponderance of evidence, not a single category score. A business with Strong proof in 9 categories and one Unverified claim would typically receive a Moderate or Strong overall label depending on the significance of the unverified claim.

See the full evaluation criteria in the Methodology. Live trust reports are published under /report/[business-name]/ as they are completed, and the published set is collected in the archive.